Join a community panel to probe Euroa's "town identity"

$PROJECT IN THIRD STAGE: Monday\\'s town identity panel event is part of the \"Euroa Branding Project to enhance tourism and visitation\", a winner of council\\'s Pitch My Project initiative in both 2023 and 2024. The project is in its third stage.$

PROJECT IN THIRD STAGE: Monday's town identity panel event is part of the "Euroa Branding Project to enhance tourism and visitation", a winner of council's Pitch My Project initiative in both 2023 and 2024. The project is in its third stage.

New Euroa brand will seek to attract more tourists

The Euroa Gazette

July 16, 2024 • 02:00

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THE Euroa Chamber of Commerce (ECOC) and Euroa Community Action Group (ECAG) are inviting community members to be part of a consultation panel focusing on Euroa’s town identity.

Join the panel on Monday, July 22 from 2.30pm to 3.30pm at the Euroa Library.

As part of their ongoing commitment to boosting tourism in the region, ECOC and ECAG are seeking to develop a clear, unique town identity strategy for Euroa.

The aim of this town identity strategy is to better communicate our strengths and unique features, thereby increasing awareness of Euroa as a potential destination for travellers.

ECOC and ECAG will be conducting extensive research across Euroa and surrounds, engaging members of the community to determine what we, as a community, believe sets us apart.

This will form the basis on which we will develop our town identity, informed by current academic research on tourism marketing in regional Australia.

The resulting town identity will give our community the tools to communicate cohesively with potential visitors, presenting Euroa as an attractive overarching destination, rather than an array of individual things to see and do.

Doing this solidifies our communications with our target audiences, and delivers a stronger message that is more likely to influence a traveller’s decision to visit.

The work being done will also include the creation of a “playbook” that will help local tourism operators in the region adopt the new town identity.

This will include a number of resources that will help individual operators align their own communications with the overarching town identity.

Spaces are limited, so RSVP early to avoid disappointment.

Contact tom@pace.com.au to register your interest.

The project is being led by the Euroa Chamber of Commerce and the Euroa Community Action Group with thanks to Strathbogie Shire Council Pitch My Project funding.