INDUSTRY input is being sought by Meat & Livestock Australia (MLA) for a new five-year strategic plan that will guide the organisation and its services from 2025 to 2030. MLA designs its five-year plans to ensure the red meat and livestock industry is kept in a strong position to deal with strategic challenges and opportunities. The organisation’s managing director Michael Crowley said extensive feedback from producers, peak bodies, and government was a core element of the plan. “MLA is responsive to industry requirements and the evolving operating environment of our industry,” Mr Crowley said. “Over the past five months, MLA has held more than 12 engagement sessions across the country. “MLA is working with members to ensure we gather feedback on opportunities, risks, research, development, adoption, and marketing priorities.” MLA is now calling for industry stakeholders to have their say via an online feedback form to help direct MLA’s focus and services which are fundamental to the success of the industry. The strategic plan will launch on Tuesday, 1 July. “We welcome feedback from MLA members, levy payers, industry groups, and stakeholders to (the) survey,” Mr Crowley said. The survey closes on Friday, 14 February and can be found at mla.com.au
